Business Promotion Hertfordshire

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Hertfordshire

Hertfordshire has four new towns and excellent commuter facilities into London. It is a great place to do business particularly for SME’s.

Hertfordshire Map
Map of Hertfordshire

Hertfordshire, administrative and historic county of southern England, adjoining Greater London to the south. The administrative county and the historic county cover slightly different areas. The administrative county comprises 10 districts: East Hertfordshire, North Hertfordshire, Three Rivers, and Welwyn Hatfield; the boroughs of Broxbourne, Dacorum, Hertsmere, Stevenage, and Watford; and the city of St. Albans. The Potters Bar area in Hertsmere borough lies outside the historic county of Hertfordshire and within the historic county of Middlesex. The historic county of Hertfordshire, however, includes much of northern and central Barnet borough in Greater London. Hertford, in south-central Hertfordshire, is the county seat.

The county lies mainly within the London Basin, but its rim, the chalky Chiltern Hills, cuts across northern Hertfordshire from southwest to northeast. Most of the county, therefore, drains southward toward the Thames by the River Lea in the east and the River Colne in the west. In both those valleys the sands and gravels of the London Basin have been extensively worked, creating a series of flooded pits used now for recreation or for water storage. The gently rolling countryside is well wooded and attractive but has been increasingly occupied by the encroaching suburban development of London. The Green Belt legislation has restricted that urban growth and helped to preserve what is left of the countryside in the vicinity of the metropolis.

The 20th century was of special significance for the county: it brought to Hertfordshire the two pioneer “garden cities” of the modern era– Letchworth (1903) and Welwyn Garden City (1920)– and four of the eight new towns planned around London since World War II– Hatfield, Hemel Hempstead, Stevenage, and Welwyn. Even apart from that planned growth, the residential and industrial development of other centres such as Watford was rapid. No county in England has a greater array of direct road and rail links with London, and the whole county lies within easy commuting time of the capital. Light industries dependent on access to markets, offices moving from central London to areas of lower rents, film studios, and thousands of exurbanites have since the war overflowed into Hertfordshire.

Business in Hertfordshire

Hertfordshire has headquarters of many large well-known UK companies. Hemel Hempstead is home to DSG International. Tesco are based in Cheshunt. Welwyn Garden City hosts Roche UK’s headquarters (subsidiary of the Swiss pharmaceutical firm Hoffman-La Roche) and Cereal Partners production facilities, Pure the DAB radio maker is based in Kings Langley. JD Wetherspoon is in Watford. Comet and Skanska are in Rickmansworth, GlaxoSmithKline has plants in Ware and Stevenage. Hatfield used to be connected with the aircraft industry, as it was where de Havilland developed the world’s first commercial jet liner, the Comet. Now the site is a business park and new campus for the University of Hertfordshire. This major new employment site is home to, among others, EE, Computacenter and Ocado. A subsidiary of BAE Systems, EADS and Finmeccanica in Stevenage, MBDA, develops missiles. In the same town EADS Astrium produces satellites. The National Pharmacy Association (NPA), the trade association for all of the UK’s community pharmacies, is based in St. Albans. Warner Bros. also owns and runs Warner Studios in Leavesden.

Promoting SMEs in Hertfordshire – Internet Marketing – SEO

Success on the Internet requires:-

  1. A great website that provides the information being sought. You will have no difficulty finding a website designer for Hertfordshire SMEs.
  2. Incoming links to increase website and webpage authority.
  3. Keyword research to identify the best keywords to target.
  4. Top page positioning on Google for target keywords.
  5. A call to action such as “Call us for a quote”

To identify suitable keywords, we can use the Google Keyword tool to expand our list and find out the number of searches each month. The next step is to look at the competition strength for each of the potential keywords. There is no point in optimising for a keyword where we have no chance of success. Keyword SEO Pro provides a technique that offers free SEO research. There is an associated program with the same name that uses the same technique but does the work on automatic pilot. In the following example it has been used to look at keyword difficulty for a series of potential keywords that SMEs in Hertfordshire might be interested in.

Keyword Difficulty Hertfordshire keywords
Hertfordshire keywords – keyword difficulty

‘Wedding entertainment Letchworth’ has a CPR (averaged combined webpage and website [HomePage PageRank) of 4.3 This is low and a website could achieve it with optimising its HomePage. HomePages are like your trump card as they receive a boost in positioning. In fact the CPR for ‘wedding entertainment ideas’ itself is only 6.1 which would be in range for most website HomePages with appropriate optimisation and a few good links.

Letterbox leaflet distribution in Hertfordshire has become a popular means of advertising. http://leafletdistributiongps.co.uk/ offer leaflet distribution in Hertfordshire as indicated on their areas covered page. They could increase visibility in Hertfordshire by including the location in the Page Title as well as letterbox leaflets.

St Albans is a popular town for City of London employees to live. In these harsh economic times, there is a tendency to go for home improvement with extensions and loft conversions in St Albans rather than having estate agent and solicitor fees.

There is a status in wearing designer goods and many pop stars like to have their photograph taken wearing Prada Glasses.  David Clulow has a great website and shows how to optimise in many ways including use of keywords in the Page title. Several Opticians offer dyslexia treatment with colour tinted lenses.colour tinted lenses - treatment dyslexia

If you are having difficulty reaching the top page of Google for your keywords, you should consider finding an SEO consultant or going on one of many SEO courses available in the area.

There are 45,200 competing webpages for ‘plumber Welwyn Garden City’. The keyword difficulty (CPR) is 4.8 so that appropriate optimisation of the website and a few good links should bring a website to the top.

Business these days is full of stress. Life coaching is understandably popular.  This keyword has 37,400 competing webpages but the keyword difficulty is low at 4.1. If you are a life coach in Hitchin, advise from your local optimiser should suffice.

Transport

The county has some of the principal roads in England: A1, A1(M), A5, A6, A41, M1, M11, and M25.

Three principal national railway lines pass through the county:.

*  the West Coast Main Line from London Euston through Watford Junction to the Midlands, north Wales, the North West and Glasgow;.

*  the East Coast Main Line from London Kings Cross through Stevenage to Yorkshire and Scotland.

*  the Midland Main Line from St Pancras Station via Elstree & Borehamwood and St. Albans to the East Midlands and Yorkshire.

A number of other regional and local rail routes also cross Hertfordshire:.

*  the Thameslink route which runs from Brighton through central London, Elstree & Borehamwood and St Albans.

*  the London to Aylesbury Line from London Marylebone via Rickmansworth.

*  the West Anglia Main Line from London Liverpool Street via Cheshunt to Cambridge.

Two international airports lie just outside the county Stansted and Luton. At Elstree, there is a busy airfield for light aircraft.