There are many ways to improve a company’s online marketing presence, through the development and marketability of the company website (by improving their domain authority), through to online customer communication via social media and traditional online marketing projects such as sending out newsletters and email campaigns.
The approach to online marketing will change depending on the company’s size, target market and products and services offered. Companies specialising in high value products such as kitchen cupboards might be more likely to focus on their SEO and database email marketing. They will probably target geographic potential customers who can visit their kitchen showroom and email clients that have given consent to be on their mail database. People looking to replace kitchen cupboards or modernise their home are almost certain to want to view demonstration kitchens in a showroom prior to making a purchase.
For an independent service provider such as a life coach in Hertfordshire or a private psychiatry provider might seek to use social media to reach potential new clients and ask clients to refer them on Facebook and LinkedIn. Click here for more about private psychiatry. They might provide free advice through posts on Twitter to gain followers that might then enter online communication and then become a paying client. The same approach might work for a close up magician that works at weddings and corporate events and wants to allow potential clients they meet at events to find them easily, stay in touch and provide future bookings.
Providers of goods or products nationally might simply use SEO to drive traffic to their website where they use ecommerce to take customers’ money and mail out goods. An online spectacles store might try to compete on brand names such as Armani glasses or Tom Ford glasses to reach the Google first page where revenue is likely to multiply exponentially compared to only reaching page seven or eight on Google or other search engines. Their position will be dependant on the sites page authority and domain authority.
If you would like to know more about page authority click on the link and read more about it on a specialist website that focuses on understanding page authority. To understand more about the difference between page authority and domain authority, or you can find out more and do some research on this expert domain authority website.