Email newsletter benefit marketing for small business

Whilst technology and the Internet have seen plenty of innovation in media used by small business for marketing, the good old newsletter remains a favourite communication tool for many marketers. Whilst printed newsletters are still popular, many companies aim to gather email lists and send their newsletter electronically.

The Exercise Club Clifton Bristol Newsletter September 2015
The Exercise Club Clifton Bristol Newsletter September 2015

An expert small business marketing agency in Bristol might still be used to create and design a modern newsletter but these days, the newsletter is far more likely to reach recipients via email or websites. For a growing local exercise club or gym in Bristol, a newsletter might be used to let gym members know about new exercise classes and gym opening time changes.

Bristol is known as a healthy city, the current European Green Capital has a high number of gym goers and because of the hilly nature of the city, people are generally keen to walk or cycle to and from work. Bristol is also a creative hub for small business and sees stronger growth than most other cities. Bristol is also the only city other than London to contribute positively to the nation’s GDP.

keyword researcher
keyword researcher

Internet and online companies do well in Bristol. The city sees lower commercial rates than cities such as London, where many companies are started in the suburbs. Web design in Loughton is a growing business area, and also does well in Bristol. A Bristol marketing agency would be able to work with a web design company in Loughton through online communication. Similarly, a company in Bristol or Loughton could work for a company needing SEO London based, using the same keyword research processes that a company in London or anywhere else would use.

Bristol is also known for small business support for charities and awareness days. Start-up business AwarenessDay.co.uk promotes awareness days in the UK. Awareness days help business and social media users to promote worthy campaigns such as local and national issues, be it health awareness, events or fundraising for charity. Businesses might advertise their support of awareness days through online marketing and traditional marketing including posters, sales promotion in store and letterbox leaflets.