Google is by far the globe’s most prominent online search engine, with more than 12 billion searches every month and well over two thirds of worldwide searches on the Internet.85 % of mobile searches being carried out via the ten-year-old firm. This is why marketing managers are increasingly drawn to Google. The dimension and also influence that Google has more than the Net is so immense that entire new markets have matured to deal with it. Online search engine Optimization (Search Engine Optimisation) services, internet marketing courses as well as universities, market professionals among others make an excellent living by finding out about Google’s most recent updates and also predicting exactly what modifications Google will make next.
For small businesses, online marketing is sometimes forgotten about due to time constraints and lack of resources yet those that make it a top priority are far more likely to attain business success. Experts in online marketing, content marketing and SEO such as Benny Royston at Bristol Marketing suggest that every indication for 2015 is that Google is going to raise the significance of region to searchers. This implies companies need to decide now where their target audience is and start adapting their websites to catch greater positions on Google look for their keywords.
It means that local business have a better chance of appearing on the first page of Google to local users and winning more business from their local area if they act now to improve their online presence. To do this simple website updates and social media activity can make all the difference between success and failure in 2015. The changes made by Google give small business a chance to compete locally with companies they could never beat financially, nationally or internationally.
Lets look at what happens when you search for a family lawyer on Google. Google will pick up on family and lawyer, and provide search results featuring both words. For someone searching for a reputable and successful family lawyer in Barnet or the nearby area, they would have to specify the Barnet area in their search until the 2014 launch of Google Pigeon, which adds locality to the Google algortithm. It means small businesses can get to the first page of Google in their local area and can compete with national law firms and advertising networks that create the no-win, no-fee legal conglomerates.
Another important change is that someone with a less specific search, such as religion or Judaism might find a local synagogue, school or museum relating to that religion in the search term. Someone in Loughton, Essex searching for Judaism might be put in touch with the local Loughton Synagogue or nearby Ilford Jewish Primary School as well as kosher shops, Hebrew classes and various other Jewish sites of interest as well as the usual Wikipedia and Amazon shopping links.