Internet Marketing

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Lord Alan Sugar

Sir Richard Branson

Henry Ford

Terminology of Internet Marketing

Internet marketing is a broad term. There are a number of terms for Internet marketing including online advertising, online marketing and e-marketing.
Online advertising is a means of promotion using the Internet and the World Wide Web to deliver marketing messages to currents and future clients.
Online advertising may include contextual ads, banner ads, information on webpages, blogs, the social media websites such as Facebook, online classified advertisements and email marketing.

History of Internet Marketing.

History of internet marketing
Internet marketing began in 1994 with the first banner ad for several advertisers. Total revenue in the United States grew to around 7,000,000 x 2001. This represented 3% of overall advertising expenditure. failures destroyed early online marketing and reduced the demand for it.
Internet marketing regain some momentum in 2004 with the arrival of web 2.0. Several businesses emerge that facilitated buying and selling of added to advertisements on the Internet these included eBay and Amazon.
It is believed that the proportion of advertisements that will be directed to the Internet will increase significantly over time as more devices such as mobile telephones and televisions become increasingly popular amongst potential purchasers. Google had a sevenfold increase in its value between 2004 when it was at $29 billion to 215,000,000,000 by the end of 2007.

Benefits of Internet marketing.

A major benefit is the immediate publication of information which is not limited geographically or in time. Interactive marketing presents new challenges.
A second benefit is the efficiency of the system. Add words, Yahoo! search marketing and Google AdSense in Maybole advertisements to be shown on the relevant pages or next to search results.
Search engine marketing (SEM) is one form of Internet marketing involving promotion of websites by increasing their visibility in the search engine results pages through optimisation. On page optimisation involves improving contents and the words used in the underlying coding. Off page optimisation involves building links.
There are numerous Internet marketing possibilities for online business promotion. Internet marketing has opened the door for businesses to be developed within the home environment.
Internet marketing should be less expensive than traditional marketing techniques. It can reach a fast but precisely targeted audience. As there are no geographical barriers it is possible to do business internationally and to sell any product or service from any location.
There are several marketing options including article distribution, directory listings, and email marketing.
A successful Internet marketing strategy can be compared to its non-Internet counterpart. It involves several factors. You start with a good product or service and lied and ideally creates an attractive website. The objective is to get relevance interested people to your website. This can be achieved either by pay per click, search engine optimisation, opt in mailing lists.

Take an internet marketing course. If you can find the right course, even though you will have to pay for the course, the information you can glean can save you hundred or even thousands of dollars as you wade into the fast running stream of internet business opportunities. I have taken three of these courses myself, and wish I had known of their existence when I first started trying to make money on the internet. I could have save thousands of dollars and hours of time, and an immeasurable amount of frustration. Simply taking an internet marketing course will not guarantee you success, of course. In fact, you will begin to realize how many ways you can fail! However, you will learn important lessons that you can use to create a successful internet business. I do NOT recommend trying to learn it on your own.